Insights
Keep up with the latest news, insights and events from Norstella and its market-leading brands
- Article
Rare … but actually not that rare
Rare Disease Day will be commemorated on 28 February this year, as it has been every year since 2008. Coordinated by EURORDIS-Rare Diseases Europe, the day will bring together over 70 national groups across 106 countries in over 600 events to raise awareness and drive…
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Early oral GLP-1 uptake is half the story: Who is initiating reveals a bigger shift
In the first few weeks following the launch of oral semaglutide, early prescription activity answered a familiar question: Uptake was occurring and growing exponentially within a matter of weeks. But a more consequential signal emerged when looking beyond prescription counts to the patients themselves. After…
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Deeper insights, revealed: Finding hidden patient populations with unstructured data
As real-world data (RWD) evolves, the rise of unstructured data—from clinical notes to lab reports—is transforming how life sciences teams identify, understand, and engage with patients and providers. These data sources offer rich, contextual insights into patient experiences, disease progression, and physician decision-making that traditional…
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From fuel to firepower: How real-world data and AI are accelerating pharma
Real-world data (RWD) and Artificial Intelligence (AI) are evolving fast, and with the integration of unstructured data, large language models (LLMs), and multimodal data sources, the next generation of RWD promises deeper, more holistic patient insights than ever before. By combining clinical notes, patient-reported outcomes,…
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