Christina Masturzo is vice president of product at Citeline, overseeing the product strategy, vision, and roadmap across the entire AC1 portfolio.
With two decades of experience in healthcare analytics, Ilan Behm serves as a key leader driving client success at Norstella through real-world data innovation. We recently spoke with him about how he made his way to Norstella, what he enjoys most about the company and what he likes to do outside of his Denver-based office.
Shanoob Azad, Editorial Director at Norstella, took an unconventional path—from medical school to media entrepreneurship—which has led him to the forefront of healthcare content innovation. With a passion for storytelling, a knack for technology and a deep understanding of the medical field, Shanoob now leads content strategy for Skipta, Norstella’s dynamic healthcare professionals’ community platform. We recently spoke to him about his career journey, the role of generative AI in content creation and what excites him most about the future.
Nana Offori-Atta is the managing editor in clinical and custom content at Chemist & Druggist (C&D). As a registered pharmacist, he brings directly relevant expertise to the role, which he has held for nearly three years.
Avery Levine works as an Executive Director of Global Content Operations at Norstella. As a data guru, Avery thrives in the world of analysis and insights, working with a variety of clients to ensure that they have a pulse on the market and can therefore make informed decisions in the pharma industry. Avery has been with the company for nearly a decade and is excited about the growth of our end-to-end solutions.
Kelly Siefe is senior director of product operations at Norstella. She and her team work to integrate and streamline operations across the entire Norstella portfolio.
Anabel Costa-Ferreira is a reporter, working across all six Citeline publications. She was part of the 2024 intern program and has now joined Citeline permanently.
Kiranmayee Pucha oversees a diverse team of over 100 professionals, including engineers, architects, program managers, and delivery heads, who collectively drive Norstella’s market access solutions. Over the years, she has played a pivotal role in expanding the team from an initial two members to over 150, fostering a strong foundation for growth and collaboration across multiple projects.
Steve Wilson is Manager of Customer Success at Evaluate, leading both the customer success and renewal management teams.
Melody Marden is an industry veteran who currently holds the role of Vice President, Custom Solutions at Evaluate. While Melody has had a long and diverse career in healthcare, working across the spectrum of pharma and life science organizations, she has always stayed true to her driving mantra: Strive to make a difference.
Tom Wyness is Global Director - Commercial Training & Enablement at Norstella. In this role, he heads the commercial enablement team, which works with the commercial teams supporting anyone involved with the go-to-market process. He is also heavily involved with onboarding newcomers to the company.
Emily Tischler, Principal, Consulting & Analytics at Norstella, has been with the company since October 2023. She has over a decade of experience in healthcare, specializing in management consulting and biotech. She excels in team leadership, project management, corporate strategy, and business development, with a passion for solving complex problems in a fast-paced, collaborative environment.
Sarah Howard, Commercial Support Manager at Norstella’s Evaluate, has been with the company since 2007. Over the years, she has been pivotal in managing sales support, overseeing contract reviews and approvals, and ensuring seamless legal compliance. In January 2024, she transitioned to the commercial operations team, focusing on supporting the sales and commercial teams at Evaluate.
Benjamin Hinton’s role at Norstella goes beyond his senior market access solutions analyst position. In just three years, he’s become a board member on the DE&I committee, served as a mentor for our interns and worked across various departments to ensure that our solutions are being communicated effectively. He brings a pharmacy background and an infectious spirit that adds to Norstella’s culture of empowerment and people-driven change in life sciences.
Michelle Marwah is VP of Operations at Norstella’s site in Gurgaon, near New Delhi in India, heading both operations and human resources. Her role involves multiple aspects that are instrumental in shaping the operational efficiency and the workforce for the company’s Indian arm.
Katie Logan is the director of talent acquisition at Norstella, playing an integral role in finding the right expertise that is eager to embody our core values and innovate in this evolving industry. She started working at MMIT back in 2021 and has since been promoted to lead the talent acquisition team across all Norstella’s companies. Katie is inspired by the mission-driven work that we do and the culture of the organization and believes the people of Norstella are what sets us apart.
As head of Norstella’s corporate communications, April Constable devises and implements strategies to help our employees stay informed, engaged and motivated. Her team leads corporate events and initiatives, oversees internal communications, and shares the company’s vision and values with employees across the world.
Ritupriya Yamujala leads Norstella’s solution consulting team across Citeline and Evaluate. Her team aligns client needs with the correct selection of core products and works to develop Norstella’s go-to-market strategy for new strategic intelligence solutions.
Maxine Finding is Norstella’s associate general counsel. Her team provides legal support for the company’s various businesses, advising on topics ranging from contracting and negotiation to intellectual property (IP) protection. Maxine helps lead the effort to integrate and standardize legal processes across Norstella’s five brands.
Trish Dunn is the talent acquisition manager for consulting and client services at Norstella. Her team is responsible for sourcing and interviewing candidates for open roles. By partnering with hiring managers to identify qualified candidates who are an ideal match for each business unit’s needs, Trish works to build a stronger organization.
Tracey Barry, Norstella’s payroll manager, recently celebrated 12 years with the company. She joined the team in 2011 as the Accounting Manager, handling A/P, A/R and month end close. In that role, she worked closely with the Director of Human Resources on all payroll and benefit-related tasks. In 2016, she was promoted to HR Manager. The rapid growth of the HR team allowed Tracey to move into her current position, in which she focuses primarily on payroll while still working closely with HR.
Nicole Shalit is the global head of learning and development at Norstella and a vice president of business performance at Norstella’s MMIT. She began her career in market access in 2004 as a content analyst at Zitter Health Insights. When the organization was acquired by MMIT in 2019, she had been leading Zitter’s operations, client service and product teams for more than a decade. Shalit spearheaded the development of MMIT University, MMIT’s internal training program that covers all things market access and other domain-specific topics, and the Leadership Development Institute, which hones leadership skills for both internal promotions and outside hires. As VP of business performance, Shalit acts as an internal consultant, bringing cross-functional teams together to develop new processes and help facilitate change management at a programmatic level.
Kyle Douty is the director of commercial enablement and optimization at Norstella, overseeing the continuous improvement of the processes that support the efficiency and effectiveness of Norstella’s commercial teams. Douty originally joined Norstella’s MMIT in January 2022, working as a learning and development manager supporting various Norstella brands.
Lindsay Lorenzen is a vice president of global solution consulting at Norstella. She leads teams of product and subject matter experts, going in-depth on our methodologies and how we build our data and solutions. Lorenzen works across Norstella’s brands, spearheading the launch of solution consulting at Evaluate in 2022. Working closely with colleagues across Norstella, Lorenzen supports go-to-market strategy for new and synergistic solutions.
Kristy DeCicco is the director of M&A (mergers and acquisitions) integrations at Norstella. She works closely with executive leadership to identify the projects and strategies that bring together Norstella’s family of companies, spearheading the integration of Panalgo, Evaluate and the Dedham Group under the Norstella umbrella earlier this year. Her team is currently working on Norstella’s newest merger with Citeline.
Jon Poshywak is the vice president of corporate partnerships at Norstella, joining us in 2021. He focuses on building Norstella’s corporate relationships and overall business development, working to establish relationships with other businesses and creating synergistic alignment between brands and outside partners.
Melissa Tarcea is the director of human resources integrations and operations at Norstella, joining us in January 2022. Her team supports HR systems, payroll and benefits for each business unit, while managing integration initiatives and harmonization efforts across Norstella’s brands.
Eva Danieli is the senior director of global business development (BD) for Norstella, the parent company of MMIT, Evaluate, Panalgo and The Dedham Group. She leads a team of 20 business development representatives (BDRs) at MMIT, Evaluate and Panalgo. The BDR team, based in Boston, London, Pennsylvania and New Jersey, uses sales enablement technology to create awareness around Norstella’s brands and products.
We’re looking for agile, growth-oriented team players who are passionate about client success and helping clients bring life-saving therapies to market quicker—and help patients in need.
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