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Real-world data in 2025 and beyond: Closing the strategy gap

Real-world data has already proven its power to transform patient outcomes, accelerate clinical development, and strengthen commercial strategies, but its

The ROI of real-world data: Understanding the current and future state of RWD

From clinical trials to regulatory submissions to HEOR research, the value of real-world data (RWD) is clear. So how are

LinQ Cohort: Accelerate feasibility, targeting, and planning

Finding the right patients and HCPs should be fast, but today’s cohorting process slows progress across the lifecycle. This infographic

Pharma’s real-world data dilemma: Strategic asset or wasted resource?

Every day, patients are experiencing the life-changing impact of real-world data (RWD), and life sciences companies are feeling the business

The growing strategic influence of market access

Market access professionals tell us that their role is becoming increasingly influential amid a turbulent policy environment and intense competitive

The R&D implications of market access complexity

Our latest research strongly suggests that a highly dynamic market access situation in the US is feeding back into upstream

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