“Built for Decisions, Not Demos”: A Q&A with Kris Kaneta on Norstella Atlas
Norstella has announced the launch of Atlas, an agentic AI platform designed to support the teams tasked with making pharma’s most important decisions. It’s a critical component of Norstella’s approach to serving customers, so we caught up with Kris Kaneta, Chief Product & Innovation Officer at Norstella, to talk about what makes Atlas different, why […]
The AI Productivity Paradox: What’s Holding Pharma Back from Reaching More Patients?
The AI narrative in life sciences has been relentlessly optimistic. More data. Smarter models. Faster insights. And yet the actual output, therapies reaching patients, hasn’t improved at the same speed. If anything, the industry has gotten less productive during the AI era. Why? Because AI in pharma has largely been deployed to answer a question […]
AI + Real-World Data: What the Next Five Years Look Like for Pharma
In the final episode of Real-World Data After Dark season 2, host Daniel Chancellor is joined by Norstella’s Kris Kaneta, Chief Product & Innovation Officer, and Ted Search, Chief Real-World Data & Analytics Officer, to explore what’s next for real-world data, artificial intelligence, and healthcare analytics. Looking beyond today’s AI capabilities, the conversation examines how […]
Stop Flying Blind. Start Targeting with Greater Precision.
NorstellaLinQ explores how integrated real-world data and AI-powered analytics help pharmaceutical commercial teams identify high-value patients, understand prescriber behavior and uncover emerging market opportunities. By connecting claims, structured and unstructured EHR data, laboratory results, social determinants of health (SDOH) and mortality data into a single clinically validated asset, NorstellaLinQ delivers the insights needed to improve […]
Unstructured EHR Data Unmatched Clinical Insights
Norstella transforms unstructured physician notes into longitudinal, analytics-ready data that reveals insights traditional healthcare datasets miss. By combining AI, data curation, and clinical expertise, Norstella helps pharmaceutical teams better understand patient journeys, identify hard-to-find patient populations, optimize HCP engagement and make smarter commercial decisions. Powered by NorstellaLinQ, these insights connect real-time EHR data, claims, lab […]
Find the Right Patient Before the Competition Does
Traditional commercial targeting relies on historical claims and broad provider segments. NorstellaLinQ changes the equation by combining AI-curated clinical data, real-world patient journeys, predictive analytics, and near real-time clinical signals to identify more patients, engage providers earlier, predict what’s next, and coordinate commercial teams around the highest-value opportunities. In this infographic, find out how NorstellaLinQ can help […]
Finding the Right Patients Faster: AI and Real-World Data in Practice
Artificial intelligence is reshaping how life sciences organizations generate evidence, identify patients and make critical decisions—but only when it’s built on trusted, explainable data. In this episode of Real-World Data After Dark, Daniel Chancellor is joined by Norstella’s Kris Kaneta and Ted Search to discuss where AI can create the greatest impact across the pharmaceutical […]
Graph Intelligence: The Hidden Power of Clinical Trial Comparisons and Knowledge Discovery
A key challenge in clinical trial design is benchmarking and identifying similar trials to enhance trial feasibility and likelihood of success. This requires navigating fragmented, heterogeneous data sources: protocols, registries, and internal assets. Manual approaches are slow, inconsistent, and error prone. What is a Clinical Trial Knowledge Graph? Before we get into the weeds of […]
Busting Real-World Data and AI Myths
Artificial intelligence is transforming how life sciences organizations unlock the full value of real-world data—but success depends on more than AI alone. In this episode of Real-World Data After Dark, Daniel Chancellor is joined by Kris Kaneta, Chief Product & Innovation Officer at Norstella, and Ted Search, Chief Real-World Data & Analytics Officer at Norstella, […]
Depression, Anxiety, and Type 1 Diabetes: What Real-World Data Reveals About a Hidden Risk Factor
AI Digital Twins in Clinical Trials: From Virtual Patients to Protocol Design Traditionally, digital twins in clinical trials have simulated how “virtual patients” may respond to therapies leveraging historical and real-world data (RWD). Recently, in some pharma circles, the concept has been broadened to include other aspects of clinical trials, such as the design of […]
