NorstellaLinQ: Better together: Getting the full patient picture

Run time

1 minute, 42 seconds

NorstellaLinQ is a unified platform that integrates clinically rich, domain-specific data with real-world data and proprietary assets from across all Norstella brands to create robust clinical context and a comprehensive view of the market. By enabling seamless blending of data from different businesses, it supports the development of innovative data products and novel perspectives that were not previously possible. These integrated datasets are applied to advanced artificial intelligence and machine learning models to generate unique, predictive insights and, due to the richness of the data, to provide prescriptive guidance for clients’ strategic decisions. Example applications include informing investment decisions in new molecules, optimizing investigator recruitment for clinical trials, and guiding sales force and territory management based on patient populations and physician behavior.

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NorstellaLinQ represents the entirety and the goodness of bringing these assets together with clinically rich, deeply domain specific data assets and pairing that and matching that with data assets like real-world data. So you’ve created great clinical context, what’s happening in the real world along with proprietary data that spans all of our North Stella brands. NorstellaLinQ will ultimately enable a new generation of innovative data products as simple as being able to bring data assets from one of our businesses blending that with another and creating an entirely new way to look at the world that didn’t exist maybe a few months ago to taking that data and actually applying it to cutting edge artificial intelligence and machine learning models to start to answer questions in a very unique and predictive way and more importantly because of the richness of that data, enable us to not only be predictive about what we think is likely to happen as we look out into the market, but how we should be prescriptive in guiding our clients in making some of those choices.

So do I go invest in this molecule? Do I recruit these sets of investigators to my trial? How should I be thinking about managing my sales force and my territory as I think about patient populations and physician behavior?

Frequently asked questions

What is NorstellaLinQ?

NorstellaLinQ is a connected data ecosystem that brings together clinically rich, domain-specific datasets with real-world data and proprietary Norstella assets to generate deeper healthcare insights and support smarter decision-making.

What types of data are included in NorstellaLinQ?

NorstellaLinQ integrates real-world data, clinical datasets, and proprietary data assets from across Norstella’s brands, creating a more comprehensive and connected view of the healthcare landscape.

How does NorstellaLinQ support innovative data products?

By blending datasets from different business areas, NorstellaLinQ enables the development of new data products and analytical approaches that provide unique perspectives on patients, markets, and therapies.

How does artificial intelligence enhance NorstellaLinQ?

AI and machine learning help analyze large, complex datasets to uncover patterns, generate predictive insights, and support faster, more informed decision-making.