Norstella’s Daniel Chancellor opines on the essential big picture dynamics in today’s pharma landscape. With clinical advances benefitting patients that had been previously overlooked, pharma companies are shifting how they build their pipelines and communicate value to payers. Deciding on the right strategies relies on having access to the best data, learning the lessons from the past and being able to look into the future. And the winners of the future? Look to those that are trying to stand out from the crowd, rather than just playing catch up to the latest industry trends.
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