Unstructured EHR Data Expands Cohort Identification by 1,500%

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When a biopharma manufacturer began developing a new therapy to treat a rare disease, its leadership team realized that finding diagnosed patients would be a challenge. The company wanted to conduct feasibility research on the indication to map the patient journey, identify patients with a specific subtype, and quantify the patient population that would potentially […]

Powering Unbiased Outcomes Research with Longitudinal Data

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In preparation for a new launch, a medical device company needed to conduct a health economics and outcomes research (HEOR) study on cemented and uncemented knee arthroplasties. The company wanted to know if readmission and infection rates differed for arthroplasty patients depending on the fixation method used. By conducting this research, the company hoped to […]

Complex Cohort Identification Fuels Real-Time HCP Targeting

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A large manufacturer preparing for the launch of its new oncology therapy sought a deeper understanding of the specific disease state. The company’s market access team wanted to track specialist referral patterns and determine the average time between diagnosis and treatment. The manufacturer also needed to identify patients who were potentially eligible for its product, […]

Unlocking Value Potential for a Client’s Rare Disease Treatment

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A pharmaceutical manufacturer faced challenges in identifying patients early in the treatment journey for a rare disease, aiming to improve its medication uptake. The client was aiming to: Identify new revenue opportunities by uncovering untreated patient populations Tackle healthcare access disparities affecting underserved groups Optimize provider engagement and reimbursement strategies

Harnessing the Power of RWE to Improve Drug Development

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Real-world evidence (RWE) is becoming increasingly important in driving pharmaceutical innovations, as it helps researchers to understand the settings in which a drug, medical device, or other treatment is applied, such as innovation, care patterns, and disease burden in populations. Through the systematic analysis of real-world data (RWD), RWE can support clinical trial evidence, particularly […]

Harnessing Lab Data to Speed Time to Treatment

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In recent years, pharma companies have begun to embrace lab data as a richly rewarding dataset for a whole host of purposes, including trial enrollment and site identification, patient monitoring and disease progression, and commercial targeting and market access insights. Along with test orders, values, and results, deidentified lab data includes a wealth of information, […]

Improving Market Access: Are You Making the Most of Real-World Data?

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As drug and therapy innovation becomes more specialized and costs continue to rise, improving market access becomes more complicated. As the landscape evolves, pharma manufacturers must strategize accordingly to ensure a successful launch. Navigating the changing market access landscape is a common struggle for pharma manufacturers: One study found that 50% of all pharma manufacturers […]

Norstella Brands

Real-world data: Closing the strategy gap